Social
Threads uses a minimal black-and-white system aligned with Instagram's text-first app.
#000000
RGB 0, 0, 0
cmyk(0%, 0%, 0%, 100%)
--color-000000: #000000;
bg-slate-900
#ffffff
RGB 255, 255, 255
cmyk(0%, 0%, 0%, 0%)
--color-ffffff: #ffffff;
bg-slate-50
Export
:root {
--threads-1: #000000;
--threads-2: #ffffff;
--threads-3: #8e8e8e;
--threads-4: #f5f5f5;
}Social
Instagram's gradient palette evokes creativity, youth, and visual storytelling.
Social
Meta's brand identity spans Facebook, Instagram, WhatsApp and Reality Labs with bold blues and gradients.
Social
X uses stark black-and-white branding with occasional sky accents from its Twitter heritage.